Sales & marketing
Conquering foreign markets is an exciting adventure, but it can be risky. You must first know the specificities of the country and then identify and segment your target market. How to get reliable information about companies on the other side of the border or on the other side of the world?
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can:
evaluate the “country risk” (political stability, business environment, exchange rate risk, etc.) thanks to a complete report updated at least every month,
Identify your future customers locally by prioritizing those who correspond most to your core target.
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Discover Altares-D&B’s global coverage by country, in volume of companies (active and inactive) in base
27% of European companies consider international development as an obvious growth opportunity for their company.
(Frost & Sullivan, 2019)
International expansion is a great way to grow your business. But this strategy involves many challenges: new culture, different economic fabric, particular economic context… So many risks to take into account before launching.
In addition, access to information is more complicated when you are not on site. How then can we determine the “country risk” linked to the economic, political and legislative contexts? How to identify the target market and segment it? How to identify precisely which private or public companies to target in priority?
Altares supports its clients in the analysis and segmentation of the French market.
Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.
Create, enrich, target and export your BtoB files with Altares data.
Découvrez les derniers articles de notre rédaction sur les enjeux de la gestion de la vente.