Sales & Marketing

Improving the reliability and quality of your customer and prospect databases

Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it is through a CRM or a simple database. Collecting and updating information is generally done manually. In addition to being time-consuming, this data input often generates errors and the up-to-date nature of the data is not guaranteed.

The DUNS number

The global unique business identification number

The DUNS Number is a unique 9-digit code for companies worldwide. Issued by Dun & Bradstreet, it is your company’s digital business card to the outside world, but also a tool for structuring your own data.

The amount of data within companies is growing exponentially. By using our data and the unique coding of the DUNS number, you get a structured view of the information in your CRM systems, ERP systems or administration software.

The patented Process, DUNSRight™ is the key differentiator and guarantees compliance with international standards.

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Building and maintaining a reliable customer and prospect database quickly

• Marketing Managers

Does your prospect database consist of multiple files, some of which contain the same names? Are your sales teams not providing you with the most up-to-date information? Do you have to consolidate the data yourself before each campaign? Would you like to be able to segment your database to personalise your messages?

• Sales Managers

Are your salespeople asking to spend more time in the field and less time doing data entry to complete the CRM? Despite their efforts, are you finding your CRM seriously lacking in information?

71% of companies do not have tools to manage the quality of their data (Harris Interactive for DQE software, March 2017 among 75 advertisers with 50+ employees)

61% of erroneous data is due to human error (Study conducted by Dun & Bradstreet in 2020 for the 6th annual B2B marketing data report)

When starting data is accurate, you save 95% of data entry time (Study conducted by Dun & Bradstreet in 2020 for the 6th Annual B2B Marketing Data Report)

Adopt a data-driven strategy using Altares data!

Whether you have a simple database or a CRM, Altares-D&B helps you structure, clean and enrich your customer and prospect databases. Before enriching the knowledge of your customers and prospects, you must make your database reliable.Altares D&B helps you by identifying with certainty each of your third parties (“matching” based on company name and address) and by systematically assigning them a local (SIREN, SIRET) or global identifier (D-U-N-S number).Once your database has been cleaned and structured, it must be enriched. As an expert in BtoB data and a member of the Dun & Bradstreet network, Altares D&B provides you with all available information on private and public organisations in France and abroad.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

platforms

D&B Hoovers

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Delivery Files / Batch

File qualification

Create, enrich, target and export your BtoB files with Altares data.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Learn more

Create, enrich, target and export your BtoB files with Altares data.

Learn more

How can we help ?

Identifying your target market, knowing its potential and its evolution; segmenting your targets; doing competitive intelligence are essential actions to properly design your product or service offers, and carry out targeted marketing campaigns and sales actions.
Commercial prospecting remains an essential part of developing the customer portfolio. But this is a difficult task for sales people, as it can be very time-consuming for a sometimes unsatisfactory result. Identifying prospects who are really interested is a major challenge in order to improve sales performance.
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can evaluate the “country risk” (political stability, business environment, exchange rate risk…) or identify your future customers locally by prioritizing those who correspond most to your core target.
Altares D&B gives you access to standardized and always up-to-date legal and financial information on companies in 120 countries. As a BtoB data specialist for over 150 years through the Dun & Bradstreet network, we have the history of all companies.
Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it involves a CRM or a simple database. The collection and updating of information is generally manual. In addition to being very time-consuming, this input often generates errors and the freshness of the data is not guaranteed.

Improving the reliability and quality of your customer and prospect databases