Sales & Marketing

Knowing, segmenting and targeting the French market

Studying the French market, preparing the ground, segmenting your targets, and enriching your database as you gather information are essential actions for effective commercial prospecting.

Altares at your side

72% of B2B salespeople use geographic segmentation, how about you?

Altares helps you better understand your BtoB targets and identify the market segments with the highest potential. Our knowledge of the BtoB world and our expertise in risk identification provides you with information by sector. You can also keep an eye on the health of your competitors. More than 40% of French VSEs considered as “active” by INSEE are in fact empty shells

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The largest BtoB database in the world

440M

OF COMPANIES IN THE WORLD

231M

OF EXECUTIVES

11M

OF FRENCH COMPANIES

100M

OF CORPORATE LINKAGES

160M

BENEFICIAL OWNERS IN THE WORLD

4.5M

BENEFICIAL OWNERS IN FRANCE

France Data

A history of 34 million businesses since 1987

11M

OF SIREN ENTITIES

800 000

COMPANIES HAVE A PAYDEX

10.3M

COMPANIES WITH A FAILURE SCORE

4.9M

OF BENEFICIAL OWNERS

1M

MORE THAN 1 MILLION CAPITAL LINKS

Of the 11 million companies, 3.6 million companies have an actual business activity.

1.3M

OF BALANCE SHEETS COLLECTED EACH YEAR

1.5M

OF LEGAL EVENTS PROCESSED PER YEAR

1.2M

URLs

3.5M

EMAILS

The Sales & Marketing solutions we offer

Platforms

D&B Hoovers

Online platform dedicated to business development in France

API / Connectors

Dataxess

Integrate our French business risk data and analysis directly into your CRM
Benefit from a connector that can be set up in a few days to keep your data constantly updated for better knowledge, advanced segmentation and relevant targeting of the French market.

File/batch delivery

Files

Get all the information you need to segment the market in a file format that can be used by your teams and tools. In a single delivery or via regular updates, provide your sales and marketing teams with quality data:

The Sales & Marketing solutions we offer

The online platform dedicated to your business development in France

• Identify your prospects by cross-referencing identity criteria, business indicators, web data, geolocation and your own data
• Search for a company and get a complete overview (capital structure, decision-makers, financial data etc.)
• Segment your targets
• Export decision-makers to carry out your marketing campaigns Find out more

Integrate our data and risk analysis on French companies directly into your CRM
Benefit from a connector that can be configured in a few days to keep your data constantly updated for better knowledge, advanced segmentation and relevant targeting of the French market.

• Make the creation of third parties more reliable and avoid duplication
.
• Benefit from a daily update of your information

• Secure the integration and qualification of leads from your web forms
Dataxess CRM is available for CRMs: Salesforce, MS Dynamics and SAP C4C
Find out more

Do you want to carry out a one-off lead generation campaign and need a list of quality prospects? We’ll draw up the list according to your criteria and enrich it with the information of your choice. Find out more

How can we help ?

Identifying your target market, knowing its potential and its evolution; segmenting your targets; doing competitive intelligence are essential actions to properly design your product or service offers, and carry out targeted marketing campaigns and sales actions.
Commercial prospecting remains an essential part of developing the customer portfolio. But this is a difficult task for sales people, as it can be very time-consuming for a sometimes unsatisfactory result. Identifying prospects who are really interested is a major challenge in order to improve sales performance.
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can evaluate the “country risk” (political stability, business environment, exchange rate risk…) or identify your future customers locally by prioritizing those who correspond most to your core target.
Altares D&B gives you access to standardized and always up-to-date legal and financial information on companies in 120 countries. As a BtoB data specialist for over 150 years through the Dun & Bradstreet network, we have the history of all companies.
Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it involves a CRM or a simple database. The collection and updating of information is generally manual. In addition to being very time-consuming, this input often generates errors and the freshness of the data is not guaranteed.

Knowing, segmenting and targeting the French market