Sales & Marketing

Targeted prospecting

Commercial prospecting remains an essential part of developing the customer portfolio. However, it is a difficult task for sales representatives, as it can be time-consuming and the results are sometimes unsatisfactory. Identifying prospects who are genuinely interested is a key factor in improving sales performance.

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The largest BtoB database in the world

440M

OF COMPANIES IN THE WORLD

231M

OF EXECUTIVES

11M

OF FRENCH COMPANIES

100M

OF CORPORATE LINKAGES

160M

BENEFICIAL OWNERS IN THE WORLD

4.5M

BENEFICIAL OWNERS IN FRANCE

Improving the ROI of your marketing campaigns and prospecting actions

How do you provide qualified leads to sales teams to ensure their prospecting actions are more effective? How do you identify qualified and reliable prospects? Where do you find the right contacts to improve lead-generation performance?

Personalised emails drive six times more transactions than non-personalised emails (Source: Cheetah Digital)

France Data

A history of 34 million businesses since 1987

11M

OF SIREN ENTITIES

800 000

COMPANIES HAVE A PAYDEX

10.3M

COMPANIES WITH A FAILURE SCORE

4.9M

OF BENEFICIAL OWNERS

1M

MORE THAN 1 MILLION CAPITAL LINKS

Of the 11 million companies, 3.6 million companies have an actual business activity.

1.3M

OF BALANCE SHEETS COLLECTED EACH YEAR

1.5M

OF LEGAL EVENTS PROCESSED PER YEAR

1.2M

URLs

3.5M

EMAILS

Focus on highly targeting and personalised communications!

As a specialist in business information, Altares D&B enables you to identify prospects with certainty and precision, thanks to reliable data and “intelligent” indicators serving the needs of your business:

• Eliminate empty shells: VSEs represent 80% of the French economy, but more than 40% of them conduct no real economic activity even though their INSEE status is “active”, making it pointless to contact them!

• Combine more than 90 criteria to define a qualified target: location, precise activity (better than the NAF, a textual search in the corporate purpose), size of the company or establishment, guarantee links, franchises, financial results, events over the last 12 months (change of manager, move, etc.).

• Eliminate from your target companies that would represent a risk for your business: risk of default in 12 months, late payments, collective procedures in progress, non dissolution with loss of 50% of the capital etc.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

platforms

D&B Hoovers

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Delivery Files / Batch

File qualification

Create, enrich, target and export your BtoB files with Altares data.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Learn more

Create, enrich, target and export your BtoB files with Altares data.

Learn more

How can we help ?

Identifying your target market, knowing its potential and its evolution; segmenting your targets; doing competitive intelligence are essential actions to properly design your product or service offers, and carry out targeted marketing campaigns and sales actions.
Commercial prospecting remains an essential part of developing the customer portfolio. But this is a difficult task for sales people, as it can be very time-consuming for a sometimes unsatisfactory result. Identifying prospects who are really interested is a major challenge in order to improve sales performance.
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can evaluate the “country risk” (political stability, business environment, exchange rate risk…) or identify your future customers locally by prioritizing those who correspond most to your core target.
Altares D&B gives you access to standardized and always up-to-date legal and financial information on companies in 120 countries. As a BtoB data specialist for over 150 years through the Dun & Bradstreet network, we have the history of all companies.
Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it involves a CRM or a simple database. The collection and updating of information is generally manual. In addition to being very time-consuming, this input often generates errors and the freshness of the data is not guaranteed.

Targeted prospecting