Identifying your target market, knowing its potential and growth, segmenting your targets, and carrying out competitive intelligence are essential to properly designing your products or services and carrying out targeted marketing campaigns and sales actions.
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63% of Marketing, Data, CRM decision-makers believe that poor quality customer data causes CRM programmes to fail. ‘Harris Interactive for DQE software, March 2017 among)
Knowing your BtoB target market
Searching for information about your market to ensure you always have up-to-date knowledge is a tedious task. Confidently identifying the private or public organisations that are part of the target market isn’t always straight forward. Online B2B directories and open data seem to provide an easy and quick answer.
However, the quality (completeness and reliability) of the data remains key to identifying the target market and companies (prospects, customers, competitors or partners) that make it up.
Benefit from Altares-D&B’s BtoB knowledge!
Altares D&B has been gathering company data for 150 years. More than 80 men and women, experts in data, work on identifying sources, collecting, standardising and correcting data to guarantee the most reliable and up-to-date information.
Our solutions allow you to simply identify your BtoB target market and easily segment it thanks to numerous criteria and indicators. We also provide you with information by business sector. Finally, our knowledge of companies allows you to keep an eye on the health and current status of your competitors.
Did you know that out of 11 million organisations defined as “active” by INSEE, only 4.6 M have conduct any real economic activity and deserve your attention? (Source: Altares)
Altares-D&B data
The Altares Score
The Failure Score corresponds to a level of risk, i.e. the probability of entering into collective proceedings (safeguarding, receivership and judicial liquidation) over a 12-month period.
Updated daily, the Altares score is a central piece of data concerning the risk of French companies, as it allows you to evaluate third parties, whether they are prospects, suppliers or customers.
More than 35,000 companies use the Altares score in their daily credit decisions, through our platforms.
The Sales & Marketing solutions we offer
Altares supports its clients in the analysis and segmentation of the French market.
platforms
D&B Hoovers
Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.
Delivery Files / Batch
File qualification
Create, enrich, target and export your BtoB files with Altares data.
The Sales & Marketing solutions we offer
Altares supports its clients in the analysis and segmentation of the French market.
Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.
Learn more
Create, enrich, target and export your BtoB files with Altares data.
Learn more
