Sales & Marketing

Analysing and segmenting your BtoB market

Identifying your target market, knowing its potential and growth, segmenting your targets, and carrying out competitive intelligence are essential to properly designing your products or services and carrying out targeted marketing campaigns and sales actions.

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63% of Marketing, Data, CRM decision-makers believe that poor quality customer data causes CRM programmes to fail. ‘Harris Interactive for DQE software, March 2017 among)

Knowing your BtoB target market

Searching for information about your market to ensure you always have up-to-date knowledge is a tedious task. Confidently identifying the private or public organisations that are part of the target market isn’t always straight forward. Online B2B directories and open data seem to provide an easy and quick answer.

However, the quality (completeness and reliability) of the data remains key to identifying the target market and companies (prospects, customers, competitors or partners) that make it up.

Benefit from Altares-D&B’s BtoB knowledge!

Altares D&B has been gathering company data for 150 years. More than 80 men and women, experts in data, work on identifying sources, collecting, standardising and correcting data to guarantee the most reliable and up-to-date information.

Our solutions allow you to simply identify your BtoB target market and easily segment it thanks to numerous criteria and indicators. We also provide you with information by business sector. Finally, our knowledge of companies allows you to keep an eye on the health and current status of your competitors.

Did you know that out of 11 million organisations defined as “active” by INSEE, only 4.6 M have conduct any real economic activity and deserve your attention? (Source: Altares)

Altares-D&B data

The Altares Score

The Failure Score corresponds to a level of risk, i.e. the probability of entering into collective proceedings (safeguarding, receivership and judicial liquidation) over a 12-month period.
Updated daily, the Altares score is a central piece of data concerning the risk of French companies, as it allows you to evaluate third parties, whether they are prospects, suppliers or customers.

More than 35,000 companies use the Altares score in their daily credit decisions, through our platforms.

Market analyses

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

platforms

D&B Hoovers

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Delivery Files / Batch

File qualification

Create, enrich, target and export your BtoB files with Altares data.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Learn more

Create, enrich, target and export your BtoB files with Altares data.

Learn more

How can we help you ?

Identifying your target market, knowing its potential and its evolution; segmenting your targets; doing competitive intelligence are essential actions to properly design your product or service offers, and carry out targeted marketing campaigns and sales actions.
Commercial prospecting remains an essential part of developing the customer portfolio. But this is a difficult task for sales people, as it can be very time-consuming for a sometimes unsatisfactory result. Identifying prospects who are really interested is a major challenge in order to improve sales performance.
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can evaluate the “country risk” (political stability, business environment, exchange rate risk…) or identify your future customers locally by prioritizing those who correspond most to your core target.
Altares D&B gives you access to standardized and always up-to-date legal and financial information on companies in 120 countries. As a BtoB data specialist for over 150 years through the Dun & Bradstreet network, we have the history of all companies.
Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it involves a CRM or a simple database. The collection and updating of information is generally manual. In addition to being very time-consuming, this input often generates errors and the freshness of the data is not guaranteed.

Analysing and segmenting your BtoB market