Sales & Marketing

M&A: identifying growth targets

Entering into an M&A transaction can be a excellent way to expand, gain market share by absorbing a competitor, diversify activities or create synergies between two companies.

Rely on Altares-D&B's BtoB knowledge and risk prediction expertise!

Altares D&B gives you access to standardised and always up-to-date legal and financial information on companies in 120 countries. As a specialist in B2B data for more than 150 years through the Dun & Bradstreet network, we have the history of all companies.

We also provide you with financial ratios that are consistent over time and across the world, as well as risk indicators recognised for their reliability: default, payments, etc., elements to help you in the financial analysis of your M&A targets.

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50% to 60% of mergers and acquisitions fail (Source : Reasons for Frequent Failure in Mergers and Acquisitions, 2007, Straub Thomas)

Identifying the right company, the one that meets your business and financial expectations

M&A operations are a common strategy to grow businesses horizontally (in the same sector), vertically (in a sector of the same industry) or as a conglomerate (in a different sector), and yet are risky. Good preparation is essential, in particular to identify rare gems. A meticulous financial, commercial but also legal analysis is essential.

The quality of information is again one of the cornerstones of success.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

platforms

D&B Hoovers

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Delivery Files / Batch

File qualification

Create, enrich, target and export your BtoB files with Altares data.

The Sales & Marketing solutions we offer

Altares supports its clients in the analysis and segmentation of the French market.

Get reliable information on companies, executives and industries in over 220 countries in real time with D&B Hoovers. Transform your sales and marketing processes: diversify acquisition strategies, open new markets, prioritize and rate customer profiles, focus on the sales relationship.

Learn more

Create, enrich, target and export your BtoB files with Altares data.

Learn more

How can we help ?

Identifying your target market, knowing its potential and its evolution; segmenting your targets; doing competitive intelligence are essential actions to properly design your product or service offers, and carry out targeted marketing campaigns and sales actions.
Commercial prospecting remains an essential part of developing the customer portfolio. But this is a difficult task for sales people, as it can be very time-consuming for a sometimes unsatisfactory result. Identifying prospects who are really interested is a major challenge in order to improve sales performance.
Regardless of the country in which you wish to establish yourself, Altares-D&B, through the Dun & Bradstreet network, provides you with the most reliable and up-to-date BtoB information anywhere in the world. You can evaluate the “country risk” (political stability, business environment, exchange rate risk…) or identify your future customers locally by prioritizing those who correspond most to your core target.
Altares D&B gives you access to standardized and always up-to-date legal and financial information on companies in 120 countries. As a BtoB data specialist for over 150 years through the Dun & Bradstreet network, we have the history of all companies.
Customer and prospect knowledge remains a major challenge for marketing and sales teams, whether it involves a CRM or a simple database. The collection and updating of information is generally manual. In addition to being very time-consuming, this input often generates errors and the freshness of the data is not guaranteed.

M&A: identifying external growth targets